How we went from a 300 wishlists to 30k+ wishlists
2 years ago in August 2019 we had less than 300 wishlists. Now we have over 30k wishlists, here are some tips:
Set up your steam page as soon as you can
- Start gathering wishlists as early as you can for as long as you can.
Post consistently about your game
- At first we would get no upvotes or likes on our posts, but this number slowly grows over time.
- Don't worry if that's the case - if you get that one viral post a year later then having a library of old posts is great for people to look back through if they want to know more.
- People want to see and know that the game is actively being developed on, so be active!
Research events and enter all the ones that fit your game.
- Most of our wishlists (more than 80%) have come from events.
- Events that have steam pages sometimes end up on steam's front page, this is really valuable for getting visibility.
- Be sure to keep on top of event application deadlines.
Invest in marketing
- There's so many awesome people making amazing games, just look at this sub-reddit!
- It's hard to stand out when surrounded by so many great games.
- You have to put in the work to help your audience find your game.
- Don't leave it until the end - marketing is a constant task that requires a lot of time and effort.
Our game is going to release in just over 2 weeks, let me know if you'd like to hear about how the game performs :)